Genia. The filter for cigarettes that allows the environment to breathe again. 

Welcome taste! Goodbye waste! 

Innovator of the year 2020

GENIA is nominated for the Audience Award of Innovator 2020, which is awarded by DDW (Die Deutsche Wirtschaft) to products or companies for outstanding developments.  

You can find more information in the nomination trailer.

Each voice counts!

You have until October 30th to take part and vote for GENIA!  

There are great prizes to be won!


First full of flavour. Then fully biodegradable

Such a cigarette filter tastes good to smokers, politics and the environment. In contrast to other, supposedly more environmentally friendly paper filters, Genia safeguards the typical, characteristic, pure tabacco taste. Many paper filters are marketed as being biodegradable - but only Genia is really as such. As it dissolves in just few weeks, it recommends itself also as an effective contribution to keeping the environment clean. 

Genia is ingenious.

The filter material consists of 100 per cent cellulose, a sustainable raw material. It is EN 13432 certificated and reduces the absorption of phenol and tar. Thanks to the patented airlaid material, adhesives and bonding agents can be entirely omitted. Compared to conventional filters, which also contain synthetic acetate and synthetic bonding agents, Genia is fully compostable. Genia filters only take a few weeks to rot. Conventional cigarette ends take up to 15 years to do this. 

Genia is the result of over 20 years of research. Today this filter impresses as it combines enjoyment and a sense of responsibility in white or beige and also as roll-your-own filter.

More about Genia cigarette filter, that makes smokers and the environment happy? Please click below:

Corporate Head Office Germany

M√ľnsterstr. 61-65
48565 Steinfurt
Tel.: +49 2552 9334 0
Fax: +49 2552 9334 20
info@mcairlaids.com

Germany 1

Zum Eichberg 2

37339 Berlingerode

Tel.: +49 36071 9009 0

Fax: +49 36071 9009 99

info@mcairlaids.com

Germany 2

Steigerstr. 10

59379 Selm 

Tel.: +49 2592 9141 50

Fax: +49 2592 9141 529

info@mcairlaids.com

McAirlaid's Inc.

USA

180 Corporate Drive

Rocky Mount VA 24151

Tel.: +1 540 352 5050

Fax: +1 540 352 5766

sales@mcairlaids.us

Steigerstr. 10

59379 Selm 

Tel.: +49 2592 9141 50

Fax: +49 2592 9141 529

info@mcairlaids.com

M√ľnsterstr. 61-65
48565 Steinfurt
Tel.: +49 2552 9334 0
Fax: +49 2552 9334 20
info@mcairlaids.com

USA

180 Corporate Drive

Rocky Mount VA 24151

Tel.: +1 540 352 5050

Fax: +1 540 352 5766

sales@mcairlaids.us

Zum Eichberg 2

37339 Berlingerode

Tel.: +49 36071 9009 0

Fax: +49 36071 9009 99

info@mcairlaids.com