Genia. The Friendly Filter

An estimated 15 billion cigarettes are smoked worldwide every day, of which about 60% end up as waste in the environment. And contrary to popular belief, cigarette butts do not rot quickly. It takes up to 15 years for a cigarette filter to disappear. That's why the new GENIA filter material from McAirlaid's is a real alternative. The material disappears within a few weeks. Without a trace.