Genia The Next Generation Filter 

Genia filter offers not only a great smoking experience, but also contributes to the reduction of environmental burden caused by the littering of cigarette butts.

Consumer tests show cigarettes or filtered cigars using a Genia filter offers a pleasant taste as compared to the harsh, dry taste of paper filter. Genia filters provide an experience closer to cellulose acetate filters. In addition, Genia removes some tar, nicotine and phenols.

The filter consists of 100% cellulose, a sustainable raw material. It is EN 13432 certified and reduces the absorption of phenol and tar. Thanks to the patented airlaid material, adhesives and bonding agents can be entirely omitted. Compared to conventional filters, which also contain synthetic acetate and synthetic bonding agents, Genia is fully compostable. Genia filters only take a few weeks to rot compared to conventional filters which can take up to 15 years to biodegrade.

As the result of 20 years of research, our clients should expect nothing less than combined enjoyment and responsibility by using Genia filters. Available as white or beige and roll-your-own.