14.08.2019

Presentation influences buying impulse

Freshness is the most important selection criterion for quality-conscious meat customers at the supermarket refrigerated counter. The fresher and more attractive the product presentation, the stronger the impulse to buy for the customer. With absorbent pads in food trays or vacuum packaging, meat products remain fresh, safe and visually appealing for longer. But not every absorbent pad is suitable for all meat products. Read more and click below.